Fabric was born 4 years ago… Its aim to provide the southwest with a new way for the male of the species to feel special in the clothes that they wear. A destination store, providing leading brands and exciting new labels but crucially putting high quality customer service at the heart of the project.
In a stylish open plan environment, the customer was made central to the success of the business. They were asked what they wanted from a 21st century independent menswear business. The answers they gave us shaped the way Fabric evolved.
No longer would it be the case that the store carried old establishment brands that had become stagnant and boring. Each brand would be judged on its current collection.
Exciting new brands, never before offered to the discerning public of the south west, were carefully selected, bought and merchandised in a cleverly thought through manner, taking the “ shopping experience “ back to the enjoyable pastime it should always have been.
Having already established a loyal local customer base, the launch of the website aims to spread the word. Now, everyone who, after visiting the Torquay store and asking if there was a FABRIC near them, can enjoy the personal shopping experience that we hope has made a big impact on the retail landscape of the south west.