Y-3, the ongoing collaboration between global streetwear brand Adidas and Tokyo born designer Yohji Yamamoto, was founded in 2003 when Adidas wanted a unique twist to its massively popular footwear. The name Y-3 derives from a bond between the two, with the â€œYâ€ signifying Yohji Yamamoto’s influence, the â€œ3â€ representing Adidas’ infamous three stripes and the dash indicating the strong bond between the two.
Although Yohji Yamamoto is an international name in the fashion industry, he managed to gain a much more widespread name thanks to a collaboration with streetwear giants Adidas that formed in 2003.Â Adidas, although hugely successful, needed a new range that sparked a new dimension for footwear.
They approached Yohji Yamamoto and Y-3 formed, providing a seamless diffusion between functional streetwear and unique design. Famed for his unique cuts and shapes, Y-3 consequently began to churn out styles, shapes and forms of trainer that no-one had ever seen before.
The bridge between functional sports inspired footwear and fashion had been successfully established and Y-3 has since cemented its place in the fashion world, expanding into menswear and womenswear as well as opening a series of dedicated Y-3 stores on an international scale.Â These standalone boutiques have sprung up around the globe as the brand gains an international following and its fans clamour for the next collection.